03.04 · Business & Money
Business Growth Strategy
“How does this grow from here?”
The 8-card layout
1. The business as it is
2. What is already working
3. Where it leaks
4. The market around it
5. The lever worth pulling
6. What pulling it costs
7. The risk in doing it
8. Twelve months of that
Hold your question in mind, then shuffle.
Turning the deck is why cards come out reversed. A reversed card is not a bad card - it is the same card at a lower ebb, blocked, or on its way out.
Eight cards for a business that already exists: what works, what leaks, the market as it is, the lever worth pulling, what pulling it costs, and where a year of that lands.
What each position asks
These meanings belong to this spread. A card is read for the place it lands in, so the same card says something different in position 1 than it does in position 8.
- 1The business as it is
- 2What is already working
- 3Where it leaks
- 4The market around it
- 5The lever worth pulling
- 6What pulling it costs
- 7The risk in doing it
- 8Twelve months of that